Founder and CEO of Jude
Peony Li is the founder and CEO of Jude. Her family have worked in the area of women’s health for more than three decades, and while Peony has worked in many different industries, she eventually found her way back to healthcare.
While working as Head of Investments at Founders Factory, where she supported and invested in over 60 start-ups, she fell in love with consumer healthcare. She went on to join Daye, where she helped the company scale a pain-relieving tampon, and she loved that they would hear back from women saying how much the product had changed their lives.
During the pandemic, Peony distributed six million pieces of protective equipment to frontline workers, and she met a lot of women who were struggling with bladder issues. The personal stories she heard made her think about the area in more detail, and she decided to start conversations with thousands of women and men about their bladder issues.
After thousands of hours on the phone, hearing "embarrassed" countless times, and discovering that bladder care is non-existent in the UK, she felt inspired to create a business that could provide a 360 solution: clinically-trialled products, an authentic community, and trusted experts. This was how Jude was born.
Peony is passionate about putting bladder care into the mainstream, improving the quality of women’s lives, and creating a supportive community where women feel safe to share their experiences with others.